With over 200 million business accounts, record engagement rates, and a buzz that has never really waned, Instagram is emerging as the social network with the most business potential.
Instagram boasts more than 200 million-member business accounts, and nearly 71% of U.S. businesses have an Instagram account that they feed frequently. More than 200 million of the social network's users say they visit at least one business feed every day to check out new posts online, comment on a photo, but also to buy a product. Of all the social networks, Instagram is probably the one with the best engagement rate with brands.
First, because of the commercial potential of the social network, especially in B2C. If your business only has a showcase website, Instagram can play the role of an online store. The integration of Instagram on the feed of your website is a getaway to boost conversion.
On the other hand, companies that have a showcase website can integrate their Instagram feed to boost it. They will be able to display their latest posts on the homepage (image, photo, blog posts) or compile the best content to attract the attention of visitors. The Instagram feed will be combined with articles and other blog content to enhance a WordPress showcase website.
Integrating an Instagram feed will also lengthen the time visitors spend on your website. If the feed or slider of images and photos is interesting, you can reduce the bounce rate and improve the SEO potential of the site. Integrating an Instagram feed on your website will finally boost the reach of your content on this social network, increase the number of followers and boost sales through social proof.
According to a Harris Interactive study, Instagram was one of the social networks that worked the most with the younger generations. In fact, between 2019 and 2020, the share of users between the ages of 15 and 24 increased from 26% to 34%. If your offer or product has as a core target this population, do not hesitate to share photos of your backstage, your products on your feed. Offering them to communicate via Instagram DM from your WordPress site will boost your sales and engagement.
Today's communication is multi-channel. To perfect your customer experience, offer multiple contact channels. Instagram is a social network that many brands have completely integrated into their strategy because it shows the image of an innovative company. Did you know that one in five consumers consult a company's Instagram profile before making a purchase? (Ipsos Connect study, 2017). So you might as well have the photo gallery on your feed appear directly on your WordPress site, right?
Now let's get to the practical side! Integrating individual Instagram posts on your WordPress website is pretty easy. All you need is a plugin to install on your site. Getting your feed and posts to appear on your main page is simple.
All you have to do is copy a piece of code (shortcode) and paste it into the source code of the page in question. If you have developers or knowledge of editing this site, this option is perfect for you. On the other hand, the overwhelming majority of companies want a tool that delivers a stream of posts and photos from your feed that updates automatically. In this case, the best option is to integrate a WordPress plugin or extension.
There are two benefits of adding Instagram DMs to your WordPress website: the benefits associated with all messaging plugins and extensions, and then the features specific to Instagram Direct.
Did you know that 60% of businesses that use Instagram DMs, to communicate with their customers assure that it allows them to be more responsive? (Ipsos Connect study). 59% even believe that it is an effective way to establish a conversation with a prospect. Beyond the photos, images, and videos that scroll on the feeds, Instagram is therefore a full-fledged online conversion tool. The proof is in the pudding: 55% of brands that use it think it's the best way to find new customers.
Again, you have two options. Go through the source code to develop a solution, or trust a WordPress plugin or extension. How about a turnkey solution with immediate integration and no headaches? ChayAll, a messaging partner for businesses, offers you its all-in-one extension. You will be able to add Instagram DM to your WordPress site, but also take advantage of the audiences of other messaging apps like:
Finally, ChayAll offers you recurring premium content on professional messaging topics (blog articles, support, and tutorials, Instagram feeds, guides on social networks, etc.). Interested? Click on the button below to start integrating ChayAll's free solution and add Instagram on WordPress!