"WhatsApp Enterprise", "WhatsApp Pro", "WhatsApp Business Account", "WhatsApp Business"... Just take a look at the number of queries on Google to see how popular the WhatsApp Business API is with businesses! From a simple instant messaging solution, the WhatsApp Business API has evolved into an essential customer relationship management tool. WhatsApp has more than two billion users and is the number one instant messaging solution in 133 countries. Integrating the WhatsApp Business API into your customers’ experience is a no-brainer. Here are our 3 golden rules to help you get the most out of WhatsApp!
WhatsApp Business API: What's in it for Customer Relationship Management?
WhatsApp is already part of your customers' lives.
The main reason companies are embracing the WhatsApp Business API is simple: it's what customers want. The point is to be where your customers need you, rather than imposing upon them a laborious means of communication such as:
Contact forms that have to be buried out of the depths of your website.
Emails that risk being forgotten or ending up in the spam bin.
Phone calls that accumulate points of friction: they are costly, require waiting or scheduling, can sometimes not get through at all, and therefore generate frustration.
Installing WhatsApp Business API is an answer to an explicit need expressed by customers. By adopting WhatsApp Business API, you will be able to communicate with your customers through a service that is already part of their daily lives. As a result, you take another step toward building customer loyalty and improving your business performance.
WhatsApp Business API eliminates friction and hiccups in customer relationships.
Customers enjoy communicating with businesses through instant messaging
The WhatsApp Business API brings all of the benefits of WhatsApp to customer relationships. This instant messaging service provides a better user experience by providing no unwanted advertising, no unwanted notifications, a user-friendly interface and secure communications (end-to-end encryption). You spare your customers the waiting time that necessarily accompanies other channels of communication (no music when on hold, no saturated lines). How can you claim to build customer loyalty when you are wasting their time? WhatsApp Business API eliminates friction, communication hiccups, and "down" time. If you are not behind your screen, your customer will be able to leave you a message. You'll get back to them later and better (you can send text but also images, PDFs, weblinks, etc.).
WhatsApp Business API improves your customer experience... at a fraction of the cost!
What if someone told you that in addition to all these benefits, you could save money? The ROI of the WhatsApp Business API is simply impressive. The tool will help you take your customer relationship to another level while eliminating many of the hidden costs:
Ability to handle multiple customer requests simultaneously;
No training expenses required as you are already familiar with how WhatsApp works;
No special equipment needed.
The 3 Golden Roads to Customer Satisfaction through the WhatsApp Business API
1. WhatsApp Business API automation
When it comes to customer relations, the automation of exchanges is a decisive competitive advantage. To master it is to be ahead of competition. It also means boosting your sales while optimizing the investment in customer relations. The WhatsApp Business API will give you the flexibility to automate your welcome messages and redirect your customers and prospects to the right resources when you're not in. Automation of welcome messages and certain responses will allow you to provide 24/7 customer service, at no additional cost.
2. WhatsApp Business API and Customer Relationship Branding
The WhatsApp Business API provides great features for businesses too. Your customers will see your company name and logo in the contact bar even if they haven’t registered your phone number. This gives them the confidence to trust you and makes them more receptive to the messages you send. Branding customer relationships is an excellent way of making your customers feel safe.
3. Centralized instant messaging
To be worthwhile, customer relationships must be omnichannel. Adjusting to your customers is essential. You need to be able to converse with your customers and prospects through the channel they prefer. There are, however, certain unavoidable constraints:
By multiplying tools and applications, you risk overloading your website. Slow loading impacts the referencing and the bounce rate. Your customers will leave your website because it simply takes to long to load!
The multiplication of tools and applications complicates your internal tasks. You will have to maintain a permanent watch on several channels simultaneously so that you don't miss any messages from any of your customers. That's complicated, time-consuming and tiring!
Aware of the importance of an efficient customer relationship for your business, ChayAll has imagined THE instant messaging solution for your company:
An all-in-one tool, integrating WhatsApp Business API, Facebook Messenger, Apple Business Chat, Live Chat and Google's Business Messages;
An accessible and intuitive solution: your customers can click on the icon corresponding to their favorite messaging service from any page of your website; You will benefit from a single interface that centralizes all your customers' messages, regardless of the instant messaging system they prefer.
Author: Melissa Carles.
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