When a college or university wants to attract the attention of students, a presence on social networks and instant messengers is essential. They play an important role in the decision making process of applicants. About 83% of students use social networks to help them choose between different higher education institutions. Social media is therefore becoming one of the main sources of information for future students. That's why defining a good digital strategy is essential to attract the attention of a maximum of candidates.
First and foremost, it's important to maintain a presence on social media platforms. Take care of your school's Facebook page, relay the school's hot news on Twitter and describe your training on LinkedIn. In short, show your modernity! In 2020, 56% of 16-25 year olds spend about 2 hours a day on social networks. Almost a third spend between 3 and 5 hours a day, while 12% scroll for 5 hours or more a day. So they have every chance of finding your school if it is well referenced.
Unfortunately, even with a well-executed social media strategy, competition is fierce. It can be difficult to differentiate yourself from other higher education institutions. They also are looking for new students. That's where instant messaging comes in! Give candidates the opportunity to ask you all the questions they want live on their favorite messengers. How? By integrating WhatsApp, Facebook Messenger or Apple's iMessage directly on your website! It's very simple indeed: they are all available from a single plugin!
How does it work? A student discovers your website and wants to know more about a particular course. They click on the WhatsApp button, which redirects them to the app. They can then send their question to the school and leave the site to go about their business. The school will reply when one of its employees is available. And, this, from his computer, his smartphone or his tablet. A modern and asynchronous mode of communication!
You've just finished your virtual open house, and many students are still hesitant to join your school. It is also possible that some of them have questions they didn't dare to ask during the webinar via Live Chat. Now, you can suggest that they can contact you by instant messaging in an email! They will be able to click on their preferred channel and continue chatting with you. Create a bond of trust with your future students!
WhatsApp, Facebook Messenger, iMessage (from iPhone) or Google's Business Messages don't only allow you to communicate through messages. ChayAll offers you many other features such as:
One of the advantages of ChayAll? You can manage all your instant messengers from WhatsApp to Facebook Messenger, Apple's iMessage, and Google's Business Messages from a single platform.
Choose the ones you want to activate on your school's website! It's very simple, thanks to ChayAll you just have to configure quickly the apps to install them on your site! Our solution has been designed to make the operation as smooth and intuitive as possible. Boost enrollment with instant messaging and install messaging apps on your site.
If the answer is yes, then you just have to install our plugin by clicking here! Nothing could be easier. We have even created an explanatory video to guide you in your integration, step by step.