With over 5,800 templates, a built-in connection to marketplaces and no sales commissions, Prestashop is an interesting choice for online stores. This web application is for e-commerce what WordPress is for blogging: a free and easy to use open source solution. Does your online store use Prestashop? Find out why (and how) to install a Facebook Messenger Prestashop module!
Together with WhatsApp, Facebook Messenger is the most popular instant messenger in the world with 1.3 billion users. Even better: every month, 1.2 billion messages are exchanged between individuals and companies through this messaging service. Missing out on such a large audience means you'll be at a serious competitive disadvantage.
According to a Nielsen study, Facebook Messenger is the most popular conversational channel for Internet users. Installing a Facebook Messenger module on Prestashop means adapting to the needs of your customers and prospects. You' re giving them the opportunity to interact with you through their favorite communication channel. This will make them more receptive to your message and, in turn, to your product offer.
By design, online stores lack the conviviality of physical stores. So in the age of 5G and ultra-efficient smartphones, consumers expect responsiveness at every turn. According to a study conducted by Clutch in late 2018, 83% of customers expect a response to their request within a day or less. Millennials are predictably more demanding... with 44% expecting a response within an hour.
Installing a Prestashop Messenger module will allow you to offer customer service that meets expectations. Your customers won't be forced to use obsolete and time-consuming channels like contact forms or email. You'll also save them the constraints of the phone: busy lines, combination of numbers, long waiting time, etc.
Studies are constantly coming out on the impact of instant messaging on profitability. Profitability is based on three levers: conversion, loyalty and cost efficiency. By installing a Facebook Messenger module on your Prestashop e-commerce website, you can leverage all three:
The idea is to keep it simple for your customers, your prospects... but also for you! All the interest of instant messaging lies in the real-time interaction. It would be a shame to lose responsiveness with a slow, unintuitive and time-consuming Prestashop addon. Your Facebook Messenger module has to be downloadable in the Prestashop addons space. Integrating it into your online store shouldn't require you to modify the source code. The Prestashop Messenger module offered by ChayAll checks both boxes!
Yes, Facebook Messenger is a must-have for instant messaging, but it doesn't cover your entire target audience. For satisfactory customer service, you should diversify your conversational channels to reach a wide audience. There are two choices:
There’s no compromising on this point, especially for e-commerce, since it provides online payment gateways. It would be a shame if your conversational tool exposed you to security breaches. This is why you should avoid poorly documented solutions whose editors can' t be reached. At a very early stage, the security aspect was taken into account when designing the ChayAll Prestashop Messenger module:
On top of these security guarantees there is also end-to-end encryption offered by some instant messengers. This means you'll be able to communicate with your customers and prospects in total peace of mind and mutual trust.