Phone and email are mainstays of customer support and have been for several decades. However, it takes time and resources to keep up with these setups and they come with several pain points, like wait times and back-and-forths. In this digital age, live chat is an integral part of business because providing a platform to communicate with customers in real-time is an excellent way to connect with and support them.
Well, this is where the chatbot comes in. As consumers move away from old-fashioned forms of communication, many experts expect chat-based communication methods to take over. Companies increasingly use chatbot to handle simple tasks, allowing human agents to focus on other responsibilities.
Here are other benefits:
Setting up a chatbot is easy. Let’s say that we are in the SaaS industry. In our example below, we are using ChayAll, our omnichannel instant messaging platform.
For any company looking to increase online business, a chatbot will play the important part of replying to basic questions from prospective customers or of giving them directions so as to enable them to take care of themselves (self-care process). They will be led to a trial or subscription page anytime of the day or night, from Monday to Sunday, regardless of the site traffic opening hours.
As a result, visitors will find it easy to get the details they need to make the decision to purchase, and the fact that they can buy from you all by themselves or get redirected to the right person easily will make everything seamless and easier. Even for existing customers, it makes it much easier to find the information and support they need. The workload for customer support agents gets cut as well as a result of most questions being answered by the chatbot already. This leads to lower overhead as well, which is a nice complement to the rise in sales you can already expect. Last but not least, the chatbot feature is more powerful when used with other chat apps. You might not know about this already, but you can duplicate the same decision tree to your ChayAll widget’s other messaging channels: What’sApp Business (a must today in almost every industry), Facebook Messenger, Instagram, Apple iMessages and more. We’ll focus about setting up a comprehensive sales funnel using Facebook Ads with WhatsApp buttons used as conversation openers to generate incoming leads in our next article.