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How to easily set up a WhatsApp Business chatbot

Written by 
xoconseil
9 minutes
27/05/2021

Incorporating WhatsApp into your customer service is good, but entrusting the routine part of the customer relationship to a WhatsApp Business chatbot is better! But how do you create a virtual bot when you have no coding experience?

At ChayAll, we continuously work on imagining solutions to optimize customer service. And the WhatsApp Business chatbot is one of them! This bot will help you save resources, (time and money), offer 24/7 customer service through messaging, and boost your business performance. So, here's how to do it!

What is a WhatsApp Business chatbot?

whatsapp business chatbot

An automated feature of the WhatsApp Business API designed to provide support to customers.

If you're a frequent reader of the ChayAll blog, you now know the difference between WhatsApp Business and WhatsApp Business API. Need a refresher on this popular messaging app? Check out this overview! Now that the basics of this channel have been laid out, let's dive into the WhatsApp Business chatbot!

In theory, a bot is automated software, script-driven or powered by artificial intelligence (AI). In practice, the WhatsApp Business chatbot simulates real conversations with users of your company's solution. It sends pre-recorded (or learned, in the case of AI) responses to requests from visitors to your website or online store. While the WhatsApp Business application is limited to providing pre-recorded information, API pushes the limits, allowing you to explore the full potential of the bot. It's an innovative marketing and communication channel!

WhatsApp Business chatbot: what's the benefit for my company?

Only the WhatsApp Business API allows you to create a chatbot

It's simple. WhatsApp Business API checks all the right boxes. This instant messenger, a leader in more than 130 countries, has what it takes to improve customer experience :

  • First off, WhatsApp is a channel with over two billion users ;
  • Your customer service agents won't feel lost. They most likely already have a WhatsApp profile so there's no need to train your team on how to use the solutions ;
  • API removes any limitation on broadcast lists ;
  • It also allows you to include a WhatsApp button in different areas: your website, your online store, a WhatsApp story, an SMS, an email signature, etc.
  • And finally, recent trends show that consumers prefer to contact brands via instant messaging over more traditional channels like phone or email.  

Automate customer FAQs with chatbots

Now if you couple the advantages of WhatsApp Business API with the assets of the bot, you’ll go a step further in customer satisfaction, but that's not all! By automating the routine part of the customer relationship, you save resources (time and money). You can then reinvest them in higher value-added tasks like acquiring new markets or enhancing your offer.

Improve the customer experience thanks to the bot's availability

With a WhatsApp Business chatbot, you can also offer your customers permanent availability by remaining at their service 24/7.  It’s an effective marketing strategy! You'll be able to grab those users who are most active in the evening and on weekends. With the right automated chatbot, you can even provide them with assistance from the moment they make contact to the moment they make a purchase, all completely independently. Remember that 40% of consumers made their first online purchase via messaging (WhatsApp or Facebook Messenger).

Install WhatsApp Business API for free!

whatsapp business chatbot

Chatbot uses worldwide

For a long time, chatbots suffered from the image of simply a conversation "tech gadget" offering limited operational services. Today, these tools are perfectly built into the user experience, whether it's for multinationals or startups. In a nutshell, automated chats can be used whenever the conversation follows a certain logical pattern. And this concerns a variety of business profiles: from healthcare to banking & insurance, as well as news, ticketing, services, tourism or ready-to-wear. Here are some examples: 

  • The healthcare professional bot. This is an automated chat that gives you a pre-diagnosis based on your symptoms. It also directs you to the nearest specialist when necessary.
  • The financial chatbot which advises you according to your needs: stock market investment, credit simulation, expense analysis, etc. Master Card and Société Générale both offer this type of service.
  • The news bot, like the one offered by CNN or here in France, by Le Parisien and Nice Matin. These chatbots give you the latest news according to the topics you've selected. During an election campaign, these tools give you each candidate's platform according to the issue you’ve chosen.
  • Automated chat is now part of the everyday life of online businesses, ticketing sites and tourism companies (particularly virtual guides).

Lastly, it's worth noting that some companies have chosen to offer an "official" chatbot, giving it a name, a profile and a personality, rather than trying to pass it off as human. It's a successful marketing strategy but up to you to decide the best solution according to your company's positioning and the desired user experience.

How to create a chat bot on WhatsApp?

Activate WhatsApp Business API with ChayAll

The WhatsApp Business application can be downloaded for free from Google Play (Android) or the App Store (iOS). This is not the case for API, which allows you to create a chatbot the right way. To supervise the use of the API and guarantee its security, WhatsApp has entrusted its installation to carefully screened and approved service providers. ChayAll, the specialist solution for professional instant messaging, is one of them.

WhatsApp Business API is one of the instant messaging solutions in our all-in-one tool, which also includes other popular messaging applications*. Our support takes care of the entire WhatsApp Business API setup on behalf of your company. Your WhatsApp Business API account will be up and running within days. You'll then be able to enjoy all the benefits of this powerful tool to satisfy your customers and improve your business performance.

Try ChayAll’s conversational tool for free!

Chatbot uses worldwide

For a long time, chatbots suffered from the image of simply a conversation "tech gadget" offering limited operational services. Today, these tools are perfectly built into the user experience, whether it's for multinationals or startups. In a nutshell, automated chats can be used whenever the conversation follows a certain logical pattern. And this concerns a variety of business profiles: from healthcare to banking & insurance, as well as news, ticketing, services, tourism or ready-to-wear. Here are some examples: 

  • The healthcare professional bot. This is an automated chat that gives you a pre-diagnosis based on your symptoms. It also directs you to the nearest specialist when necessary.
  • The financial chatbot which advises you according to your needs: stock market investment, credit simulation, expense analysis, etc. Master Card and Société Générale both offer this type of service.
  • The news bot, like the one offered by CNN or here in France, by Le Parisien and Nice Matin. These chatbots give you the latest news according to the topics you've selected. During an election campaign, these tools give you each candidate's platform according to the issue you’ve chosen.
  • Automated chat is now part of the everyday life of online businesses, ticketing sites and tourism companies (particularly virtual guides).

Lastly, it's worth noting that some companies have chosen to offer an "official" chatbot, giving it a name, a profile and a personality, rather than trying to pass it off as human. It's a successful marketing strategy but up to you to decide the best solution according to your company's positioning and the desired user experience.

How to create a chat bot on WhatsApp?

WhatsApp Business application

1. Activate WhatsApp Business API with ChayAll

The WhatsApp Business application can be downloaded for free from Google Play (Android) or the App Store (iOS). This is not the case for API, which allows you to create a chatbot the right way. To supervise the use of the API and guarantee its security, WhatsApp has entrusted its installation to carefully screened and approved service providers. ChayAll, the specialist solution for professional instant messaging, is one of them.

WhatsApp Business API is one of the instant messaging solutions in our all-in-one tool, which also includes other popular messaging applications*. Our support takes care of the entire WhatsApp Business API setup on behalf of your company. Your WhatsApp Business API account will be up and running within days. You'll then be able to enjoy all the benefits of this powerful tool to satisfy your customers and improve your business performance.

Try ChayAll’s conversational tool for free!

2. Creating your WhatsApp Business chatbot with ChayAll step by step

The creation and setup of your WhatsApp Business chatbot depends on the nature of your business. Your ChayAll consultant can assist you on two levels, depending on your needs: 

1. First, basic automation. This includes setting up automated messages from an intuitive interface. First, an initial welcome message to greet visitors to your website. You can then set up one or more standby messages, to be sent automatically to customers whose requests require human attention. Finally, you can set up absence messages if you’re unavailable.

2. Next, advanced automation. At this level, you’ll be able to set up conversational scripts for your WhatsApp Business chatbot. This means that you can enter pre-recorded answers to be sent when the bot detects words or a sequence of words in the user's requests.

You can also upload an AI module to your chatbot. It will then learn from the collected data and information as it runs.

Ask for expert assistance!

3. Test your WhatsApp Business chatbot

Like with any automated processes, the creation of your WhatsApp Business chatbot doesn't stop at the support settings through the interface. You'll need to perform some tests to make sure the answers are consistent. You can simply put yourself in a customer's shoes and ask the chatbot you've just programed. You can then fine-tune the provided information and scripts until you reach "human" consistency. Ready to impress your customers with your new virtual conversational agent available 24/7?

Create my WhatsApp Business chatbot!

What is the ChayAll business messaging solution?

ChayAll allows every business to communicate with its customers via:

  • WhatsApp Business
  • Facebook Messenger
  • Apple Business Chat
  • Google's Business Messages
  • Live Chat
  • ChayAll comment management tool

Install all these applications on your company's website and easily create chatbots for all applications. Enable and disable the messengers you want to use. Plus, there is a free offer!

Install ChayAll and Messengers!


*WhatsApp Business API, Facebook Messenger, Apple Business Chat, Google’s Business Messages & Live Chat

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Written by
xoconseil
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