If you’re just getting started with WhatsApp Business, building a customer base in the app may take time. Fortunately, you don’t have to rely on organic methods alone. To efficiently connect with customers and effectively utilize WhatsApp Business, you can integrate it with Facebook Ads. Some prospects and customers prefer to communicate through WhatsApp instead of Messenger so advertising in Facebook is a great marketing strategy that you can take advantage of.
I. Set up WhatsApp Business
First and foremost, you'll need a WhatsApp Business account if you want to begin running ads that drive people to WhatsApp. You can download the WhatsApp Business app or connect to WhatsApp Business API by utilizing ChayAll. Here’s how:
Once you have a subscription with ChayAll, you will have the capability to integrate multiple messaging channels. Since we are making a guide about WhatsApp, we need to click the Set up button below it.
Fill out a form with information about your business. After you’re done, click Send my request.
You will be asked to approve ChayAll’s Business Solution Provider as admin of your Facebook Business account.
ChayAll will then send a code to your WhatsApp number which you need to send back to them to complete the verification process. You have now started the initial step of setting up WhatsApp Business to promote your business on social networks.
II. Connect Your Facebook Page to Your WhatsApp
After creating a WhatsApp Business API account through ChayAll, we will connect your number to your Facebook Business account. Connecting the two accounts allows you to analyse your traffic and access other advertising metrics associated with the success of your WhatsApp adverts campaign. Without the verification process or connection, you cannot view the plethora of metrics and analytics to optimize your strategies or run click-to-message ads connected to WhatsApp.
Go to your Facebook Business page and click Settings on the left.
Choose WhatsApp under Page Settings.
Enter your Country Code + WhatsApp number. Click Continue once done.
Enter the code sent to your WhatsApp number and then click Confirm.
III. How to create ads that Click to WhatsApp in Ads Manager?
When building ads for Facebook, you have the option of sending people that click on those ads directly to WhatsApp. By including a "Send Message" button on your integrated ads on Facebook, it will start a conversation within your WhatsApp Business app. By adding this button, WhatsApp users and customers can instantly communicate with your business.
Select a campaign objective from the list. Click Continue once done.
After choosing an objective, set a daily or lifetime budget for your ad campaign. Take a moment to review the available campaign bid strategies too.
Choose WhatsApp for your Conversion location.
Edit the Optimization & delivery, Budget & Schedule, Audience, and Placements settings. Once satisfied with your choices, click Next.
Review the Identity, Ad setup, Ad creative, and Tracking settings. Choose Send WhatsApp message for your Call to Action. Finally, click the green Publish button to launch your campaign.
And the result is...Every dollar you spend on advertising will enable you to create and nurture real one-on-one conversations with your customers and leads.By setting up your WhatsApp Business account and running Facebook ads to WhatsApp, you can start connecting with customers at scale and meeting your business goals more effectively.
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