Of course, we are far from exploiting the full potential of artificial intelligence and machine learning. Just a few apps use these cutting-edge techniques. And the chatbot is one of them! Chatbots can boost customer experience by eliminating the wait and the frustration of long replying hours. The unthinkable is now a reality accessible to everyone. Micro-businesses and multinationals now can answer customer requests 24/7, all thanks to a chatbot that can hold conversations with customers! But sometimes, learning how to use a chatbot can be difficult and, users don't know where to start. Read this complete guide and learn how to use one for your business!
It is a computer program powered by artificial intelligence, which mimics human advisers in online conversations. Concretely, the bots will use the existing data and resources (responses pre-recorded by the user, FAQs, various data) to respond to customer requests without the intervention of a human agent. Using machine learning, the most advanced chatbots integrate new data from every conversation to mimic the responses of a human sales agent.
But how do you use a chatbot to optimize your customer relationship and reduce costs? It would be wrong to think that chatbots could replace a human agent. Bots should be viewed as a supportive conversational marketing tool.
When integrating a chatbot on your website you will:
In short, we are talking about a virtual assistant and not a tool that takes charge of the entire customer relationship on the website. By its ability to support a simple conversation with the user, the bot increases interactions with customers while optimizing the time of your agents. By improving the responsiveness of your customer service and eliminating the constraint of working hours, you boost the customer experience and improve the conversion rate.
The chatbot or conversational bot is software that performs automated tasks. In other words, a bot is a computer program designed to communicate by message with human users on a dedicated chat platform. The chatbot interacts in a format similar to instant messaging. By artificially reproducing the patterns of human conversations, machine learning allows the robot to learn on its own without having to program natural language processing. However, it is possible to be satisfied with the basic version of the chatbot.
It is by far the most widely used tool in the business world. It is a conversational chatbot that you program manually. Indeed, you will work by scenarios by analyzing the verbatim of conversations with your customers. Each time your chatbot detects a word in a customer request, it will send a response that you have entered before. It's that simple. Feeding the basic chatbot is a repetitive task. You will have to update the database and add a response each time you notice any inconsistency.
Machine Learning and Artificial Intelligence power this type of tool. If an initial configuration is still necessary, the chatbot will gradually learn over the conversations it leads. The chatbot will improve its language based on the responses of human agents! If the customer writes a concept that the chatbot doesn't understand, it will pass the lead to an agent. At the same time, it will learn from conversations that it could not resolve. Smart or advanced chatbots integrate with CRM tools to gain more information.
Chatbots can revolutionize customer service whether you are a web or marketing agency, an e-commerce merchant, a school, or a real estate agency. If you haven't yet started conversational marketing, a customer service chatbot is a great entry point. Here is why in a few key figures:
Chatbots are arguably the best customer service optimization tool with an excellent ROI:
Here's how to create a conversational bot on WhatsApp with ChayAll:
In addition, you can integrate an artificial intelligence module into your chatbot so that it refines its conversations according to the data and information it collects.
Chatbots have reached such a level of sophistication that it is more and more difficult to “become” that one conducts a conversation with a robot. Here is an example of a conversation with the Domino's Pizza chatbot:
If you to want to activate an amazing chatbot, you are on the right page. ChayAll optimizes customer service for its customers on a daily basis through its all-in-one messaging solution. In a few clicks, you will be able to integrate the main messaging services into your website:
You will be able to set up your chatbot without coding, thanks to the assistance of our advisors. We also offer you great marketing features to manage your company's reputation. Let's talk about your project!