"WhatsApp Enterprise", "WhatsApp Pro", "WhatsApp Business Account", "WhatsApp Business"... Just take a look at the number of queries on Google to see how popular the WhatsApp Business API is with businesses! From a simple instant messaging solution, the WhatsApp Business API has evolved into an essential customer relationship management tool. WhatsApp has more than two billion users and is the number one instant messaging solution in 133 countries. Integrating the WhatsApp Business API into your customers’ experience is a no-brainer. Here are our 3 golden rules to help you get the most out of WhatsApp and have a successful customer relationship!
The main reason companies are embracing the WhatsApp Business API is simple: it's what customers want. The point is to be where your customers need you, rather than imposing upon them a laborious means of communication such as :
Installing WhatsApp Business API is an answer to an explicit need expressed by customers. By adopting WhatsApp Business API, you will be able to communicate with your customers through a service that is already part of their daily lives. As a result, you take another step toward building customer loyalty and improving your business performance.
Customers love to communicate with businesses via instant messaging. The WhatsApp Business API brings all the benefits of WhatsApp to customer relationships. Therefore, this instant messaging service offers a better user experience by providing no unwanted ads, no unwanted notifications, a user-friendly interface, and secure communications (end-to-end encryption). You save your customers the waiting time that comes with other communication channels (no music on hold, no busy lines). How can you claim to retain your customers when you waste their time? The WhatsApp Business API eliminates friction, communication problems, and downtime. If you are not behind your screen, your customer can leave you a message. You'll come back later and better (you can send a text but also images, PDFs.
What if someone told you that in addition to all these benefits, you could save money? The return on investment of the WhatsApp Business API is simply impressive. The tool will help you take your customer relationship to another level while eliminating many hidden costs :
When it comes to customer relations, the automation of exchanges is a decisive competitive advantage. To master it is to be ahead of the competition. In addition, you can boost your sales while optimizing your investment in customer relations. The WhatsApp Business API will give you the flexibility to automate your welcome messages and redirect your customers and prospects to the right resources when you're not in. Automation of welcome messages and certain responses will allow you to provide 24/7 customer service, at no additional cost.
The WhatsApp Business API provides great features for businesses too. Your customers will see your company name and logo in the contact bar even if they haven’t registered your phone number. This gives them the confidence to trust you and makes them more receptive to the messages you send. Branding customer relationships is an excellent way of making your customers feel safe.
To be worthwhile, customer relationships must be omnichannel. Adjusting to your customers is essential. You need to be able to converse with your customers and prospects through the channel they prefer. There are, however, certain unavoidable constraints:
However, be aware of the importance of an efficient customer relationship for your company, ChayAll has imagined THE instant messaging solution for your company :