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The 3 rules for a successful customer relationship on WhatsApp!

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5 minutes

From a simple instant messaging solution, WhatsApp Business has evolved into an essential customer relationship management tool. WhatsApp has more than two billion users worldwide and is the number one instant messaging solution in 133 countries. Integrating the WhatsApp Business API into your customers’ experience strategy is a no-brainer. Here are our 3 golden rules to help you get the most out of WhatsApp and have a successful customer relationship!

WhatsApp Business API: What's in it for Customer Relationship Management ?

WhatsApp is already part of your customers' lives.

The main reason companies are embracing the WhatsApp Business API is simple: it's what customers want. The point is to be where your customers need you, rather than imposing upon them other means of communication such as:

  • Contact forms that have to be buried out of the depths of your website.
  • Emails that risk being forgotten or ending up in the spam bin.
  • Phone calls that accumulate points of friction: they are costly, require waiting or scheduling, can sometimes not get through at all, and therefore generate frustration.

Installing WhatsApp Business API is an answer to an explicit need expressed by customers. By adopting WhatsApp Business API, you will be able to communicate with your customers through a service that is already part of their daily lives. As a result, you take another step toward building customer loyalty and improving your business performance.

successful customer relationship

WhatsApp Business API eliminates friction and hiccups in customer relationships.

Customers love to communicate with businesses via instant messaging. The WhatsApp Business API brings all the benefits of WhatsApp to customer relationships. Therefore, this instant messaging service offers a better user experience by providing no unwanted ads, no unwanted notifications, a user-friendly interface, and secure communications (end-to-end encryption). You save your customers the waiting time that comes with other communication channels (no music on hold, no busy lines).

The WhatsApp Business API eliminates friction, communication problems, and downtime. If you are not behind your screen, your customer can leave you a message. You'll come back whenever you need and respond to their messages at the time you want.

WhatsApp Business API improves your customer experience. At a fraction of the cost !

What if someone told you that in addition to all these benefits, you could save money? The return on investment of the WhatsApp Business API is simply impressive. The tool will help you take your customer relationship to another level while eliminating many hidden costs:

  • Ability to handle multiple customer requests simultaneously.
  • No training fees required as you already know how WhatsApp works.
  • No special equipment required.
successful customer relationship

The 3 golden roads to customer satisfaction via the WhatsApp Business API

1. WhatsApp Business API automation

When it comes to customer relations, the automation of exchanges is a decisive competitive advantage. To master it is to be ahead of the competition. In addition, you can boost your sales while optimizing your investment in customer relations. The WhatsApp Business API will give you the flexibility to automate your welcome messages and redirect your customers and prospects to the right resources when you're not in. Automation of welcome messages and certain responses will allow you to provide 24/7 customer service, at no additional cost.

2. WhatsApp Business API and customer relationship branding

The WhatsApp Business API provides great features for businesses too. Your customers will see your company name and logo in the contact bar even if they haven’t registered your phone number. This gives them the confidence to trust you and makes them more receptive to the messages you send. Branding customer relationships is an excellent way of making your customers feel safe.

3. Centralized instant messaging

To be worthwhile, customer relationships must be omnichannel. Adjusting to your customers is essential. You need to be able to converse with your customers and prospects through the channel they prefer. There are, however, certain unavoidable constraints:

  • By multiplying tools and applications, you risk overloading your website. Slow loading has an impact on SEO and bounce rate. Your customers will leave your website because it simply takes too long to load!
  • The multiplication of tools and applications complicates your internal tasks. You will have to maintain a permanent watch on several channels simultaneously in order not to miss any message from one of your customers. It's complicated, time consuming and tiring !

However, be aware of the importance of an efficient customer relationship for your company, ChayAll has imagined THE instant messaging solution for your company :

  • An all-in-one tool, integrating WhatsApp Business API, Facebook Messenger, Apple Business Chat, Live Chat and Google Business Messages;
  • An accessible and intuitive solution: your customers can click on the icon corresponding to their preferred messaging system from any page of your website; You will benefit from a single interface that centralizes all your customers' messages, regardless of the instant messaging system they prefer.
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