Increase your online sales with these 3 marketing tips

Do you have a great product and a well-thought-out marketing strategy, but your salespeople are struggling to drive sales? Return to the basics of marketing and boost your business with the following tips.

1. Messaging apps: Boost customer service and sales action

Customers expect immediacy. Their exchanges with your company's sales representatives must emulate their conversations with their relatives or with sales representatives in physical stores. That's why websites equipped with the best messaging apps and live chat tools have a head start in sales performance. The statistics speak for itselves:

• 79% of companies that have integrated one or more messaging tool have experienced an increase in customer loyalty, sales and revenue.
• Messaging is the preferred communication channel forbusiness for customers from 18 to 49 years.
• Customer satisfaction with Live Chat tools now stands at 83.1%.
• Integrating a Live Chat into a website will boost its conversion rate by an average of 20%.
• A web page with a messaging solution can convert up to four times more than a web page without it.
• Customers or prospects who use Live Chat to exchange with the company's sales representatives are three times more likely to purchase a product or service.

Using a messaging solution is a very profitable marketing action. In addition to encouraging the purchase of your products, it will also improve the satisfaction and thus the loyalty of your customers.

Messaging, one of the best marketing actions to increase online sales

Messaging will also allow you to reduce the cost of your customer service. If you opt for automation (chatbot), you can even have 24/7 customer service at a low cost.

Increase the customer satisfaction rate by eliminating waiting time while giving your sales staff a break, especially during marketing campaigns when many customers are contacting you.

When you set up a messaging solution for your website, you are increasing sales and loyalty. It is undoubtedly the most relevant marketing activity to boost your business at a low cost.

ChayAll, the company's preferred messaging partner

How about empowering your sales team to achieve your business goals? ChayAll offers you an all-in-one platform that integrates the most used messaging systems with your website. By using our solution, your sales representatives will be able to talk with your customers via:

• WhatsApp (access to the API)
• Facebook Messenger
• iMessages (access to the pro version, Apple Business Chat)
• Google's Business Messages
• Telegram
• A Live Chat tool.

Interested? Just click on the button below to find customers on their favorite messaging system!

2. The 4 basic criteria of SEO to increase your online sales

Unless you rely exclusively on social networks, you'll have to work on your SEO to attract qualified traffic for your website. You must make sure that your website is SEO-friendly:

• Your website must be technically optimized, with a clean source code.
• Its loading speed must be less than 3 seconds. Websites with questionable plugins are not only slow but insecure.
• Make sure your online store is mobile friendly.
• Optimize your website with strategic keywords. Don't forget metadata and alternative image tags.

Perform regular security updates according to your CMS. Make sure that the stock of products displayed on your website is synchronized with the real stock of the store.

3. A blog for your website

A blog with useful content shows your audience and customers that you are a trusted source. Writing posts about topics they will find interesting and helpful shows them that you are more than just a business selling a service or product; it shows them that you care about spreading useful information in your industry.

If you already have a blog, make sure to:

• Opt for a clean and zen theme that promotes article reading and sales experience.
• There are many keyword research tools, but few are truly reliable and efficient. We advise you to choose among the following tools: Google Keyword Planner, SEMrush and Majestic SEO. Make a list of strategic keywords.
• Use the identified keywords to find the topics of your blog posts.
• Write quality articles and illustrate them with optimized images. You should also optimize your articles using tools like 1.com or Your Text Guru. If you are not familiar with SEO, you can take a few hours of training. This will be a great investment for your business, with a medium-term impact on your sales.
• Relay blog posts on social networks on a regular basis. This action will allow you to diversify your traffic sources to reach your business goals.

By following this marketing strategy, you will start to see the first business results in no time!