Looking for an application to effectively handle your customer relationship and boost your sales? Then WhatsApp Business API is the right solution for you.
Besides its simplicity, the new WhatsApp API saves you from crowded inboxes. This application allows you to establish a direct and long-lasting connection with your customers. With this messaging tool, you can swiftly answer their requests and ensure better customer satisfaction.
In this article we’ll explain what WhatsApp Business API is and what features it can offer you. You’ll also find out how to manage your customer relationship with our all-in-one chat tool.
There's no need to introduce the WhatsApp application anymore. According to the 2020 figures from Médiamétrie, this instant messaging system has grown by 32% in France. It has reached 32.4 million unique visitors per month.
But before you start downloading WhatsApp, you should know that there are actually three different models:
WhatsApp has an impressive user base. This messaging software is far ahead of its competitors like Telegram, Discord, Hangouts, Yahoo Messenger or Slack.
Many consumers already use the application to communicate with their friends and family. This means that you can easily connect with your potential customers on a platform they know well.
With WhatsApp Business API, you get a very intuitive and personalized interface with your company data. The benefits of this instant messaging system are not limited to managing your customer relationships. You can also use it for your marketing campaigns to increase your customer base.
On top of that, being part of your customers' contact list is invaluable. A growing number of companies are offering their customers services through messaging applications. This allows marketing experts to turn their advertising into a direct customer engagement.
With open rates approaching 70%, one might wonder what the secret of the WhatsApp Business API is. Unlike email, the application is void of newsletters and spam. Sending advertising messages is largely unauthorized in WhatsApp Business API.
Beyond simply interacting with consumers, the application allows you to optimize your marketing campaigns and increase sales. You can schedule targeted operations thanks to the message automation feature.
Message templates play an essential role in the WhatsApp Business API. With this solution, you can automate parts of your service. This means that you can send a large number of pre-recorded messages such as order confirmations or delivery information.
To make it easier for you, WhatsApp Business API provides you with a selection of frequently used templates.
This communication channel is ideally suited for important messages that users want to receive directly on their phone. Whether it's order forms, late notices or flyers, everything is made easier with the WhatsApp Business API.
WhatsApp Business API offers you a number of valuable features for messaging with your customers. Here are the ones that grabbed our attention:
Need assistance? Our agents can provide you with full support and offer their in-depth experience. To strengthen your marketing strategy and improve customer relations, don't hesitate to contact us.
After changing the way it collects data from its users, WhatsApp came under fire. That's why the European Union's General Data Protection Regulation is forcing WhatsApp to make updates more flexible.
When introducing a new contact channel, privacy is a very important issue for many companies.
To ensure that your data is protected, ChayAll takes care of the entire technical implementation of the WhatsApp Business API. We also guarantee an RGPD compliant setup for communication with your customers. All our servers are hosted in France. Your data is rendered anonymous after one month and deleted after three months.
WhatsApp's business policy and its desire to maintain user trust makes it more difficult for companies to access the API than most other messaging channels. That's why only a handful of providers are WhatsApp approved. And ChayAll is one of them.
WhatsApp has entrusted its integration to a limited number of service providers including ChayAll. This means that you first have to choose an Authorized WhatsApp Partner.
Choose ChayAll for safe and secure downloading
Once you have chosen your authorized WhatsApp partner, they’ll then ask you for some information about your company:
We take care of the continuous updating of your API. And to offer you optimal service, we also provide you with a virtual number. This number is not linked to a physical telephone line so it can redirect calls to the terminals of your choice.
Everything has been designed to enable you to focus on customer relations and the success of your business.
Customers can contact you directly from your website!
You want to promote your business on social networks but are afraid of getting lost? Most companies have realized that social networks are now fundamental in developing their business and increasing their turnover.
With the ChayAll solution, you can manage all your customer messages and conversations from a single platform.
WhatsApp Business API is a great way to communicate quickly, but it’s far from being the only one. To help you develop your e-reputation, we offer a multi-channel messaging solution. Among the many choices we offer are :
You can choose your customers' most popular instant messengers and integrate them into your website in one click!
In 2014, Hellmann's was among the first brands to use WhatsApp for a marketing campaign. This mayonnaise brand used the classic version of the app since at the time the WhatsApp Business API didn't exist yet. This type of marketing campaign is now easy to set up with the new WhatsApp API.
The second company to use the WhatsApp API is none other than the TV channel Euronews. It uses it to send out more traditional informative newsletters. For those with no time to read the papers, this is a convenient way to get information.
Last but not least is the Indonesian e-commerce start-up Sorabel. It uses WhatsApp Business API for its transactional communication. The company provides real assistance to its customers by sending payment and delivery information.
With 90% of messages delivered and read, this campaign was a huge success and far more effective than their SMS support.
WhatsApp Business API is typically free to use for customers. However, some features like standard notifications cost money for businesses. The charges differ from country to country.
Unlike the traditional application, the WhatsApp Business API must be used through an authorized WhatsApp partner like ChayAll.
We have a flexible and scalable pricing structure at your disposal:
To stay ahead of the competition, don't hesitate to use our all-in-one chat services. We look forward to hearing from you to assist you in improving your e-reputation thanks to the WhatsApp Business API.