Instagram's main competitive advantage over other social networks is its engagement potential. In fact, Instagram users are 58 times more likely to comment, "like" or share your photos compared to Facebook. As opposed to a "like", commenting under a photo calls for an action on your part. But how do you respond to a comment on an Instagram photo without getting your foot in the door? Let's have a look at it!
Yes, with one exception: spam. This type of comment under an Instagram photo is easy to detect:
So start by deleting all the spam and ban "repeat offender profiles" to make it easier for yourself. Then, take a few minutes to respond to genuine comments left by your audience.
The stakes are high:
To master your e-reputation on Instagram, this is what we recommend:
Just got an Instagram comment that flatters your business, product or customer service? Bravo! Take the opportunity to thank the person, making sure to name them and address them directly. It is advisable to respond within a maximum of 48 hours. If that time has passed, simply "like" that Instagram photo comment. Did your Instagram post cause an outburst of positive comments in just a matter of minutes? Great performance! In that case, you can show your appreciation to your audience with a single comment. Don't forget to pin the most flattering comments for them to appear first.
Comments that do not carry any particular "feeling" can be called "neutral". In the big arena of e-reputation, the "neutral" comment leans more towards the positive, in that it shows engagement and improves organic reach. So act on a case-by-case basis.
If the person is just mentioning or tagging a friend or responding to another comment, you are not required to reply. If, however, the comment follows a question in your post, you can simply "like" it. We also recommend that you answer to long-form comments that involved some writing for the client. This is especially true for " slice of life " Instagram comments. Make sure you start your response with a thank you: "Thank you for sharing your story/experience", "Thank you for this testimony", etc.
Although it is never pleasant to read a negative comment, you should quickly grasp the potential of this type of feedback. Indeed, constructive comments are a mine of information. They will allow you to better understand your buyer's personas in order to meet their needs. So make sure you pick up on the verbatim used by your audience in the negative comments. The negative Instagram photo comment can be about three things, each calling for a specific type of answer:
Once again, negative comments should require your full attention. You need to be ultra-responsive to prevent this type of comment from starting a bad buzz or crisis. Be empathetic, honest and transparent. Don't be afraid to admit you're wrong if necessary, and even apologize. Reply as a human, not as an abstract entity. Be available to resolve the issue as quickly as possible.
Some brands do not hesitate to offer a commercial gesture. Yes, this is a radical solution that will win you points, but you must remain vigilant. Don't make up for it easily, in order to avoid an outburst of false claims. It is up to you to find the right balance.
Now you know how to properly reply to a comment on an Instagram post. But how can you boost your publications' reputation and obtain more comments under your posts? Here are a few tips.
The first impression a user gets when visiting your profile is crucial. To make it as good as possible: select images that have a certain harmony between them. Each account has its own universe and it is important that the user sees it at a glance. He will quickly know if your content is attractive and relevant to him. This will also make him want to go further in the exploration of your profile.
In order for your profile to gain notoriety, make yourself known to other Instagram users! Commenting on photos on their profile can be a way of gaining additional subscriptions.
While the content needs work, the caption is also essential. Underneath a video or photo, take care of your caption. Ask questions, explain your point of view, solicit your followers and random visitors! They will want to comment straight back.
Take care of your hashtags. They are absolutely essential in your content strategy. Choosing the most popular ones will allow your publications to appear in the users' news feed.
This recent format introduced by the Instagram application, appears right below your profile. Stories allow you to take your followers everywhere with you. An essential brick to your content strategy!
Can't keep up with the flow of Instagram comments to reply to them efficiently? Worried about loosing track of your audience growing by the day? Don't panic. The free ChayAll app has you covered:
Each new comment on an Instagram photo left unanswered is identified by a red dot. A simple glance at the interface will allow you to assess the situation, without any headaches. But ChayAll is also a great selection of the best instant messaging channels that you can add to your website in a few clicks. Test us, we love challenge