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Instagram launches Ads in Shops tab

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In 2020 Instagram gave its first giant step towards the future of e-commerce. It launched Shops as part of Facebook's larger pivot toward online shopping.

Shops made online shopping more accessible to users because it allowed the user to buy directly on the app. And this, without having to exit the app to make the purchase. Since then, Instagram became an essential app for business and e-commerce.

The Instagram Shop was a fully dedicated shopping surface the platform launched last year where people can discover and shop new trends, see the latest product drops, and support small businesses – all in one place. Now, after testing in the U.S. earlier in September, Instagram will introduce ads on the Instagram Shop tab globally, rolling them out in all countries where the Instagram Shop tab is available.

This marks Instagram’s latest update in developing its e-commerce platform. It previously implemented shopping in Reels to compete with TikTok, organized exclusive product Drops into their Shop category, and added affiliate features for creators to earn a commission on sales of sponsored products.

After all, the pandemic has probably made consumers even more likely to treat Facebook and Instagram profiles as the go-to source of information on local restaurants and stores. If your favorite store has changed its hours or switched to online delivery/curbside pickup, they’ve almost certainly posted about it on Facebook or Instagram.

So why not allow visitors to make purchases without having to leave the Facebook and Instagram apps?

How will it work?

And with the latest launch, brands can grow faster with ads! These ads will appear as tiles on the Instagram Shop tab home page. Clicking on the ad will bring you to the Product Details Page, where you can learn more about the item. Here you can view additional photos, and browse additional products from the brand. You can also save the product to your wishlist or share it with friends.

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Written by
Community manager at ChayAll.com. A journalist from Colombia with a love of new trends, culture, music, and cats.