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E-commerce: Boost your sales online with instant messaging

Written by 
camila
4 minutes
04/08/2021

Use your customers’ favorite messaging apps to speak with them and boost your sales online!

When you want to order take out from your favorite restaurants, or want to buy that cool t-shirt you saw on Instagram, what do you do? Write the seller a message. Messaging apps are becoming extremely popular to communicate with family and friends and communicate to businesses. In an age where almost everyone has at least one messaging app installed on their phone, it only makes sense to use these platforms to your business’ advantage.

And the great thing about messaging apps is that they have a loyal customer base to help grow e-commerce stores. Messaging apps are steadily gaining popularity. Now that the biggest messaging apps are 20% more popular than social media platforms, it’s becoming even easier for brands to migrate from their live chat platforms to social media apps. And with recent developments of in-app features, transferring customer support to messaging apps is more exciting than ever.

Instant messaging establishes a fast and secure communication channel between a business and its customers. Especially these days, now that the new generations prefer texting rather than talking on the phone, the role of messaging apps has increased considerably in the last 10 years. Studies have shown that 75% of millennials prefer texting over talking. Millennials are looking for companies to send them text reminders, product offers, surveys, and notifications. 

So, why not integrate instant messaging apps to your website and get the most out of your customers? 

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Benefits of instant messaging for e-commerce:

With billions of monthly users, messaging apps offer endless opportunities and massive marketing potential and growth for companies around the globe. Aside from improving your customer service and experience, you can get lots of profit by using messaging apps to connect with your clients. You will be able to increase your conversion rates, get real-time feedback from customers, and personalize your conversations with customers! In the US alone, companies can lose as much as $1.6 trillion for customers abandoning a brand because of poor customer service. Improving this aspect of your online store can help you grow your business.

With Live Chat on your website and your messaging apps, helps ensure that businesses are more accessible to present and potential clients. This will have a great effect on your sales and encourage repeat visits. Customers who know they can expect an attentive kind of customer service from your business are more likely to keep coming back to it. And the best part is that you´ll be contacting them on the platform they already know how to use! So it´s easy for them to come back wherever they want. This all has significant benefits for your business’s bottom line – and at the end of the day, that’s what counts. For that, there are lots of tools you can use for your website and your social media. 

Here at ChayAll, we support all channels so we assure you that your client favorite is included! Include WhatsApp Business, Telegram, Facebook Messenger, Apple Business Chat, and Google Business Messages. Discover which one functions best for your customers and increase your traffic by contacting your customers where they are. 

Use Live Chat for your E-commerce:

And for your website increase your contact with clients by including live chat! One thing that has proven better conversion rates is the presence of a live chat or IM option. Customers who engage with businesses through live instant messaging have reported more positive experiences and better conversion rates. The numbers don’t lie; businesses that have implemented live chat have seen conversion up by 45%. What leads to this increase in converting visitors to paying customers? There are several benefits of IM, live chat, and chatbot features that are appealing to customers and can account for increased e-commerce conversion rates. 

Create conversations for your e-commerce using instant messaging

Never miss another client´s message with our automated chatbot. Chatbots are conversational robots programmed and designed to instantly answer users’ questions. For instance, the robot to whom you ask questions about a product in the tiny popup window at the bottom-right corner of your screen when doing online shopping is a chatbot. Brands can set up both automated and live agents to accommodate all sorts of customer requests.

With ChayAll it's very easy to automate interactions and get new sales. Use our platform to automate your delivery and logistics services with Zapier! Zapier is a tool for connecting ChayAll to many other applications. You can create automated connections, Zaps, in minutes to automate tasks and create workflows. 

Establish a fast and secure communication channel between your business and your customers with ChayAll. 

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Written by
camila
Community manager at ChayAll.com. A journalist from Colombia with a love of new trends, culture, music, and cats.
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