With the rise of online courses, education institutes are looking for new ways to communicate with students other than via email. That's when instant messaging comes into the picture! In this article, you will learn how to talk faster and easily with your potential students!
E-learning is a structured course or learning experience delivered electronically. There are also many different elements that can make up an e-learning program. Such as live or pre-recorded lecture content, video, quizzes, simulations, games, activities, and other interactive elements.
Online learning has been growing in the past few years, but the Covid-19 pandemic forced governments to close educational institutions. Which affected more than one billion students in more than 130 countries. Then, the world turned to digitalized learning, which, it seems, is here to stay. While virtual learning increased 16% during the pandemic, instructor-led training declined significantly. As a result, more than 64% of American high school students now find themselves using online learning tools daily.
Notably, 52% of U.S. graduate students consider online college education superior to in-class learning, while 39% of university undergraduate students feel that online classes are better than face-to-face classes. According to a report in Statista, 49% of the student population worldwide affirmed having enrolled in an online course in the last 12 months. In addition, 95% of students indicated being satisfied with online education and that web-based learning is more fun and helps them retain information faster. E-learning increases retention rates by 25% to 60%.
Online learning is here to stay, and now many institutions are adapting to the new trends, using Zoom, Google Meet, Microsoft Teams, and other live video platforms to dictate classes. But what about communication outside the class?
What should students do when they wanted to approach the teacher after the class ends to ask them a question? That's when instant messaging comes in.
According to a 2020 study from the consulting firm Creative Strategies, there’s a generational gap in primary work tools. The survey found that for those 30 and above, email was among the top tools they used for collaboration. For those under 30, Google Docs was the app workers associated most with collaboration, followed by Zoom and iMessage.
Now that the vast majority of students are from Gen Z, they wouldn't use email to communicate with anyone. By adapting to new messaging channels you can talk more with students and convince your potential students to join your institution! And what a better way to do it by using the messaging platforms that they already use!
With WhatsApp, Facebook Messenger, Apple Chat, Telegram, Instagram Dm's, at hand, you have the power to communicate with them at any hour and whenever they are. And the best thing is, many of your employees already know how to use them too! The only thing you have to do is to set up business accounts for every messaging app and start talking to your students.
Now that you don't have the physical distance from students across the globe, communicating with them is very easy with instant messaging. You can have more personal communication and rapid answers by writing them on WhatsApp or Facebook Messenger. With instant messaging, you can improve your marketing strategy across borders and have a more easily and profound relationship with them.
IM apps are more intimate than communication via other social networks, making them preferable when sharing more personal information. Sharing payment details, grades or personal circumstances over email is very impersonal. However, messages via WhatsApp are delivered directly to the user’s phone and, without a web-based platform, are more secure and private.
One of the reasons for the success of instant messaging is given in the title – the fact that it is instant. Unlike social media channels, there is no login page, password requirement, or platform to navigate towards. As such the content of your message is displayed in front of your target audience’s eyes within seconds, allowing them to respond or react that much quicker.
Other channels such as social media networks require content to be created and shared regularly in order to increase engagement. The intimate and personal nature of instant messaging means that in this case, less is in fact more. Less content and fewer messages sent will make the power of the messages more effective. IM requires fewer resources (beyond having people available to send messages) to keep it active.
This constant connectivity eliminates the cost-per-message element of traditional SMS communication, allowing for more messages, questions or inquiries to be sent without the student having to even consider the cost. It also means that there is effectively a 100% ‘hit rate’ for sent messages, speeding up response time.