They're a must-have for smooth customer service and, above all, conversion. After all, 65% of consumers say they are more likely to buy from brands that can be reached by instant messaging. The stakes aren't just relational, they're also commercial. But how do you choose the right business instant messenger? Let's find out in this instant messaging comparative by ChayAll!
Let's be honest, if you had to choose only one business instant messenger, WhatsApp would be it. It has over two billion users and it's the number one instant messaging application in 130 countries. The truth is, your target audience is probably already on WhatsApp so you're just going to seek out your customers where they are. By simply displaying that little green button on your website, it'll send a positive signal to visitors: you're available, reachable, and responsive. You want to save them the hassle of filling out a contact form, calling or emailing.
WhatsApp is already part of their daily lives. Your interactions will be natural, intuitive and meaningful and you'll be putting your customers in the right position to hear what you have to say. Unlike Facebook Messenger, its main competitor, WhatsApp is ad-free. This is probably why this free instant messaging application is so successful. WhatsApp is the first thing you think of when you hear the words "instant messaging", "free chat messenger" or "instant messaging application". You can choose between two solutions for business messaging:
Naturally, it's WhatsApp Business API that allows you to benefit from the advantages of messaging for convincing customer relations. Hesitating between WhatsApp Business API and WhatsApp Business? We'll help you make the right choice.
If WhatsApp stands out for its clarity and ease of use, Facebook Messenger offers huge commercial potential. Advertising is what makes WhatsApp Business API and Facebook Messenger complementary. Facebook's instant messenger has everything to be proud of in terms of audience with its 1.3 billion users. And it's probably even bigger, thanks to the upcoming merger with Instagram’s messenger.
Below is a short overview of how Facebook Messenger can enhance your business performance:
These assets make Facebook Messenger a conversion monster. In fact, 74% of respondents say they use Facebook Messenger to make a purchase. This makes it a must-have professional instant messenger for social selling.
Apple Business Chat is a professional instant messenger that stands out for a very interesting feature. This messaging tool allows you to exclusively address those coveted Apple Addicts. There are two sides to this advantage:
Of course, Apple Business Chat doesn't just offer specific targeting. It has all the conveniences of a business instant messenger. You can chat, schedule appointments and sell via Apple Business Chat. And finally, note that iMessage is a built-in communication application on iOS devices so users don't need to download it to chat with you.
Integrated into Google Search, Maps and My Business, this messaging system by Google offers highly targeted entry points. Customers and prospects can send you messages all without visiting your website. This professional instant messenger combines the power of Google's search engine (90% of queries) and the convenience of instant messaging. This tool will give instant relevance to your presence on Google. You won't lose any business opportunities. But the interest of Google's Business Messages goes beyond customer relations:
Each target has its own ideal instant messaging application. It's mathematical. By covering more ground, you increase your chances of getting qualified leads. So why choose? As you may have noticed, business instant messengers can't be swapped. They're actually complementary. That's why ChayAll has integrated them all into its one-stop messaging platform. All you have to do is integrate the ChayAll plugin or module into your website. Select the messengers of your choice to see the corresponding buttons appear.
Rest assured! All messages are centralized in a single interface no matter the source. So, are you ready to take your customer relations to the next level and boost your sales performance?