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How to sell on WhatsApp like a pro

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4 minutes

Choosing the right messaging channels can be a huge advantage for your business. WhatsApp is the biggest instant messaging app in the world and can lead you to client aquisition and great customer service!

In longer sales cycles, slow and steady wins the race. Weeks or months can pass by before the customer decides that your solution or service meets their needs. That's why it’s crucial to keep the communication alive. And WhatsApp is the best app for the job!

whatsapp business sell like a pro

While you’ve probably already included platforms like Instagram and Facebook in your social media strategy, WhatsApp could be equally as important to your brand. WhatsApp isn’t just for texting your coworkers or video chatting with your family in a different city. It can be used for business, too.

WhatsApp Business was created specifically with small business owners in mind. It can help you connect with your customers and support them with immediate, personalized customer service. If you’ve never considered adding a WhatsApp Business account into your brand’s social strategy, we’ll explore why that might be a good idea.

For purchases of everyday products, live chat can help reduce customer churn and skyrocket your conversions. But this requires your customers to remain online which is not practical for longer sales cycles.

WhatsApp, on the other hand, is more aligned with our modern-day nomadic lifestyles. With more than two billion users worldwide and impressive open rates of 98%, it’s the ideal channel for staying in touch and answering questions over a long period of time.

Benefits of using WhatsApp for online sales:

Sell on whatsapp like a pro

WhatsApp lets you communicate with customers on a channel they’re already using. Most people check their messages several times a day. This makes WhatsApp the easiest and most convenient way for them to get in touch with businesses. Not only can you get in touch with them easier, but answer their questions faster! The main customer frustrations are endless waiting lines and delayed responses. WhatsApp messages are shorter and more direct than an email. This way you react faster to clients' problems, improving your customer service!

WhatsApp is billed as the top messenger app in 128 countries, allowing you to cast your net wider than with other channels. It’s especially a popular choice in countries such as Brazil, Mexico, and Malaysia where a whopping 60% of the population use WhatsApp. With WhatsApp, you will be able to grow your business internationally!

With WhatsApp Business you can:

  • Improve your product visibility
  • Cross promotion directly on Facebook: A “click to WhatsApp” ad can help you attract customers through their preferred messaging app.
  • Order and delivery updates at hand.
  • Post-sales support: WhatsApp is a low-effort way to provide post-sales support to your customers without your customers enduring the frustration of long waiting lines or repeating information.

The best part about using WhatsApp is that you can connect it to ChayAll's all in one platform! This way you can manage your messages from WhatsApp, and several other messaging channels! Like Facebook Messenger, Telegram, Google Business Messages, and more!

Use WhatsApp to sell online like a pro

whatsapp business online like a pro

1. Sign up to WhatsApp Business:

WhatsApp Business was built to meet the needs of retailers and small businesses owners. Follow this detailed guide to download WhatsApp Business. The app comes with a series of features that can help you automate, sort, quickly respond to messages and offer customers a stellar shopping experience over WhatsApp. 

2. Create a product catalog:

An updated catalog makes it easier for your customers to interact with your business. It also helps showcase your new products and services. Let your customers snoop through your products without any assistance! Product catalogs help businesses improve conversion rates as salespeople, and customers can have contextual conversations instead of spending time on problem discovery and solutions. Learn how to create a catalog on WhatsApp.

3. Connect with customers:

Upload your contact list and create profiles for your customers in minutes! After that, you can begin sharing order information, sending them a copy of their receipt, and tracking their purchase habits. This way, you can have a better knowledge of who are your clients and their shopping behavior.

4. Finally: Promote your products!

Once you’ve created your product catalog, it’s time to promote your business and boost sales. Use WhatsApp’s broadcast list feature to let all your customers know about your website and your latest sales.

Written by
Community manager at ChayAll.com. A journalist from Colombia with a love of new trends, culture, music, and cats.