Remember that time when everyone quitted WhatsApp because of its privacy controversy? In that time, many users passed to another app that is becoming one of the best instant messaging apps for business: Telegram.
Telegram is a popular cross-platform messaging app that is widely used because it offers some enhanced privacy and encryption features. It also supports large group chat features. It also has no ties to other social media platforms, which makes the service more appealing to some.
Marketers are now realizing the numerous benefits of the app, that may be even more useful than WhatsApp. Here are some reasons why you should consider marketing your business on Telegram.
Telegram is one of the best and freshest points of touch with potential customers. According to research, Telegram has a view rate of 20%, whereas Instagram has 3% and Facebook has 4%. Engagement is especially more relevant during the pandemic because most millennials reach a burning point on Instagram every day and want to explore other apps.
You can target age, interests, countries while promoting your business on Telegram. If you need a tech-savvy audience, you can advertise your services or products in IT-related Telegram channels and groups.
When you are growing your brand, you want it to reach a maximum number of people. WhatsApp has limited the size of its groups to 200, which significantly reduces networking opportunities. There is no group size on Telegram. Hence, when you make an announcement on Telegram, it is likely to reach more people. Some popular groups on Telegram have more than 1 million followers. Tapping into these groups can increase the reach of your brand or new announcements that your business wants to make.
Telegram has been growing very quickly in the past 5 years. In 5-10 years from now, it can easily replace WhatsApp. That opens new doors to Telegram marketing.
Using the app to diverting traffic to your other social media profiles is a great way to get new quality followers and increase the engagement of your brand on social networks that engagement is not very easy to achieve, like Facebook.
Over rising concerns over WhatsApp’s security and encryption, Telegram has been more secure for people to talk about business and converse with their teams. Many businesses are using Telegram to have discussions with their team as virtual work has increased during the pandemic. It also has options of secret chats and self-destructive messages which are not available on WhatsApp.