How to get a WhatsApp Business account?

By setting up a WhatsApp business account for your customer service department, you will be able to reach your goals, especially in terms of sales and customer service.

In the age of super-powered smartphones and 5G, consumers are not willing to compromise on business responsiveness. With nine out of 10 consumers that prefer instant messaging to phone and email, WhatsApp is simply becoming a must-have app in the messaging business industry. Learn how to create your WhatsApp Business account here and see how it will beneficial for your business goals.

WhatsApp Business app: for small businesses

What is it?

Aimed at small business owners, WhatsApp Business is the business version of WhatsApp Messenger. Launched in 2018, it is the basic corporate offer of Facebook. It consists in easing up conversations between SMEs that do not have customer service and their audience. WhatsApp Business requires a business phone number and only works on a smartphone (or via WhatsApp Web).

Here is a summary of what you can do with your WhatsApp Business account:

• Create a professional profile with your company's contact information (postal address, email address, web page, website).
• Monitor performance using basic indicators such as the number of messages sent, received and consulted by the customers.
• Send and receive photos, audios, videos, documents, etc.
• Tag and manage conversations according to organizational needs: for example, tell customers from leads, or pending orders from actual ones.
• Send quick answers to frequently asked questions.

But, as you can see, a WhatsApp Business account has several limitations:

• Limited automation possibilities
• It can only be used in one smartphone
• RGPD compliance is not guaranteed.
• WhatsApp Business cannot be integrated with your CRM.
• The WhatsApp button cannot be integrated into different media (email campaign, Instagram story, SMS)
• The mailing list limited to 256 contacts in backup.

How to create an account?

It's simple. WhatsApp Business is a free downloadable app from Google Play (Android) and App Store (iOS). Just follow the setup steps as you would with any mobile app in the world.

WhatsApp Business API: the version that gives you the power to do what you want

What is WhatsApp Business API?

WhatsApp Business API is the most advanced version with the most features. (This is the one that we offer!). More than an instant messenger, it is a versatile tool that will take your customer service to the next level. Because it's a WhatsApp API, the features offered are extensible, customizable, and can integrate with other solutions. To summarize you can:

• Have almost infinite possibilities for automation (chatbots in particular).
• Entrust your WhatsApp Business API account to multiple administrators in different locations.
• The API is RGPD compliant.
• You will be able to integrate it with your CRM and tools so that advisors have the right data at the right time (cart, sales made with a user, etc.)
• Integrate a WhatsApp button with link to different communication and marketing supports. It can be your website, webpage, Instagram stories, SMS, email campaign, email signature, etc.
• No limitation of the mailing list.
• Ability to send notifications for important news or information directly to your customers' phone.

How to create a WhatsApp Business API account?

As its name suggests, WhatsApp Business API is a programming interface and not an app. Thus, its installation is different from WhatsApp Business. In fact, and in order to support the API and guarantee its compliance with the RGPD in particular, WhatsApp relies on a network of approved partners like ChayAll. In short, you will have to choose your partner to integrate WhatsApp Business API. With ChayAll, you will have:

• The support of the entire technical implementation of the WhatsApp Business API, including exchanges with Facebook.
• The integration of WhatsApp Business API into our all-in-one messaging solution.

So, are you ready to use these new tools and make instant messaging the head of your customer service? 65% of Internet users say they are more likely to buy from a company that can be reached by messaging. Sales pages that include an instant chat window convert up to four times more than others. That's all it takes!