In the age of super-powered smartphones and 5G, consumers are not willing to compromise on business responsiveness. And when it comes to customer service, it's even more important. Nine out of 10 consumers prefer instant messaging to phone and email. WhatsApp is simply becoming a must-have app in the messaging business industry. In this article, we will explain how to create your WhatsApp Business account and WhatsApp Business API and how will it benefit your business goals!
WhatsApp Business is a business version of WhatsApp Messenger aimed at small business owners. Launched in 2018, it is the basic corporate offer of Facebook. It consists in easing up conversations between SMEs that do not have customer service and their audience. WhatsApp Business requires a business phone number and only works on a smartphone (or via WhatsApp Web). Here is a summary of what you can do with your WhatsApp Business account:
But, as you can see, a WhatsApp Business account has several limitations:
It's simple. WhatsApp Business is a free downloadable app from Google Play (Android) and App Store (iOS). Just follow the installation steps as you would with any mobile app in the world.
WhatsApp Business API is the most advanced version with the most features. (This is the one that we offer!). More than an instant messenger, it is a versatile tool that will take your customer service to the next level. Because it's a WhatsApp API, the features offered are extensible, customizable, and can integrate with other solutions. To summarize you can:
As its name suggests, WhatsApp Business API is a programming interface and not an app. Thus, its installation is different from WhatsApp Business. In fact, and in order to support the API and guarantee its compliance with the RGPD in particular, WhatsApp relies on a network of approved partners like ChayAll. In short, you will have to choose your partner to integrate WhatsApp Business API. with ChayAll, you will have:
So, are you ready to use these new tools and make instant messaging the head of your customer service? You will gain in reactivity, customer satisfaction, but also and especially in sales performance. 65% of Internet users say they are more likely to buy from a company that can be reached by messaging. Sales pages that include an instant chat window convert up to four times more than others. That's all it takes!