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How to download WhatsApp Business API

Written by 
xoconseil
6 minutes
03/06/2021

If you're here, it's because you're already convinced of the positive impact of instant messaging on your business performance. And you’re about to make one of the best decisions for your business by downloading WhatsApp Business! Today, we’re going to share with you the right questions to ask yourself and tell you how to download the right application for your business needs.

The success of WhatsApp Messenger for private users has pushed the Menlo Park (California) company to create two versions for professionals. Should you download WhatsApp Business? Or should you download WhatsApp Business API? The choice between these two applications will depend on your customers' needs and the features you’d like to use. More importantly, do you want to access the application from Android and therefore your smartphone only, or also from your computer and other devices?

In this article, ChayAll will tell you everything you need to know about the business versions of the famous instant messaging application.

WhatsApp Business API

Downloading WhatsApp Business or WhatsApp Business API?

If you want to take advantage of the huge audience of this two billion user application, you'll have to decide whether to download WhatsApp Business or WhatsApp Business API. While both versions are designed for customer relations, there are some big differences, especially when it comes to features. We at ChayAll favor the second one, which offers more flexibility when it comes to features. It can also be run on a computer, not just on Android/a smartphone, as is the case with WhatsApp Business.

Below is a comparison chart between the two business instant messaging applications:

CriteriaWhatsApp BusinessWhatsApp Business API
Automation (particularly chatbots)Basic featuresUnlimited
Smartphone required (Android)YesNo (available on all devices- Android, iOS (iPhone), Windows, Mac…)
Multiple administrators in different locationsNoYes
RGPD compliantNot alwaysYes
Integration with a CRM or other centralization solutionNoYes
Integration of a WhatsApp buttonWebsite onlyWeb page, Instagram Story, SMS, email campaign, email signature...
Limitation on mailing listsYes (maximum 256 contacts)No

For all those reasons and advantages, we recommend downloading WhatsApp Business API.  Bringing us to the next question... 

Why download WhatsApp Business API?

WhatsApp Business API

Instant messaging to boost customer relations

Take advantage of the application's features to chat with users.

Let's not lose sight of the most important thing for your business: optimizing all aspects of your customer relations. Not to mention getting new customers! The goal here is to boost your responsiveness, give your customers the opportunity to contact you through their favorite instant messaging application, and reduce your customer service costs. WhatsApp Business API is the only version of WhatsApp that allows you to check all those boxes: 

Take advantage of the application's features to chat with users.

Let's not lose sight of the most important thing for your business: optimizing all aspects of your customer relations. Not to mention getting new customers! The goal here is to boost your responsiveness, give your customers the opportunity to contact you through their favorite instant messaging application, and reduce your customer service costs. This app is the only version of WhatsApp that allows you to check all those boxes: 

  • Take advantage of the automation feature. You'll be able to increase your responsiveness while reducing customer service costs. Easily create a welcome message, hold message and an out-of-office message for users. Automation will allow you to have a 24/7 customer service... Not available when a user requests information? You'll reply the next day through the application! That's the beauty of asynchronous tools!
  • Send targeted notifications to your customers (appointment confirmation, shipped order, imminent delivery arrival, etc.);
  • Integrate WhatsApp Business API into an interface that centralizes all incoming messages from customers, regardless of the source: also Facebook Messenger, Live Chat, Google's Business Messages and Apple Business Chat. ChayAll's solution brings all these instant messengers together. What a huge improvement in the way you manage your social networks!

Good to know

The WhatsApp Business API version for businesses is only available through a provider like ChayAll. You can create a WhatsApp Business profile for yourself but you won't have the same features as the API version.

No doubt about it, WhatsApp Business API gives you the means to achieve your goal of converting prospects into customers! On top of API’s advantages, you'll also enjoy the many benefits of instant messaging for customer relations. No more waiting on the phone, no more busy lines, no more frustration...

Internet users are more attracted to brands that can be reached by messaging

Here are two compelling stats that should convince you to download WhatsApp Business API:

  • According to a 2019 Facebook Messenger survey, 65% of consumers say they are more likely to buy from a company they can message. Using messaging applications on your website is therefore an important part of an effective marketing and communication strategy.
  • According to a ShopPop study, sales pages that integrate instant messaging like WhatsApp Business API convert up to 4 times more than others! By downloading this application you won’t only improve your communication but you’ll also boost sales! So, what do you say?
WhatsApp Business API technical

Is it free to download WhatsApp Business API?

In order to control the use of its tool and to ensure compliance with the RGPD (among other things), WhatsApp has entrusted its integration to carefully selected partners (including ChayAll). This means we protect your data. To get it, you'll first need to choose an authorized WhatsApp partner. The partner will then request some information about your company:

  • Company name.
  • Web site address.
  • Business sector.
  • Company's mailing address.
  • Facebook Business Manager login, to integrate Messenger and WhastApp... etc.

Your WhatsApp Business API account will then go through an approval process of a few days before the download is complete.

Downloading WhatsApp Business API from ChayAll

ChayAll takes care of the entire WhatsApp Business API technical setup from dealing with Facebook (owner of WhatsApp) to embedding it in our instant messaging solution. We also ensure that your API is always up to date. This includes end-to-end data encryption and RGPD and PSD2 compliance. Everything has been designed to let you focus on what really matters: satisfying your customers and growing your business.

But ChayAll isn’t just an authorized WhatsApp Business API download partner. We've built an instant messaging solution that's intuitive, convenient and easy to use. Choose the most widely used instant messengers for your customers and integrate them into your website in just one click!

Basically, customers and prospects can click on the icon of their chosen application to send you messages. Meanwhile, you have a streamlined interface that centralizes all incoming messages! Now you won't miss any business opportunities.

Activate and deactivate the applications of your choice

Manage all messages and conversations with your customers from a single platform by computer or by iphone, smartphone... Activate and deactivate the applications you want on the home page of your site. Choose the one that will best serve your marketing and communication strategy and get more customers by using ChayAll!

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Written by
xoconseil
bookusers