Looking for a new business communication solution? ChayAll reviews the pros and cons of each of the two business solutions developed by WhatsApp, the application with two billion worldwide users. But how much should you spend on WhatsApp Business and WhatsApp Business API? Let's take a look at these two products with a variety of services that you'll probably find very useful!
The WhatsApp Business app (or WhatsApp Business App) is the basic business communication solution offered by WhatsApp, and therefore Facebook, owner of the tool. This online business instant messenger allows you to create a business profile, with all the practical information. You will be able to fill your profile with a short description, your website, your hours, your email address, phone number, and location. Your customers will be able to view your business profile from anywhere in the world, or even visit your website to learn more about your company.
With its practical but limited functionalities, the communication application is intended for a specific target:
The WhatsApp Business application is therefore simply an adaptation of WhatsApp Messenger to small structures.
WhatsApp Business application includes all the features that made WhatsApp Messenger a success:
Along with everything the original messaging application offers, WhatsApp Business allows you to go further. You will be able to optimize your customer relationship and marketing strategy with the following additional functionalities:
There is nothing like this messaging system to provide assistance to users who express the need. On the downside, the limitations regarding the mailing lists (maximum 256 contacts) and the impossibility of having several administrators in different places are to be deplored. Even the web version of WhatsApp Business requires a cell phone nearby to scan the QR code. Also, GDPR and data security compliance are not always guaranteed, and the WhatsApp button can only be integrated into a web page. Finally, automation is very basic and shows its limits very quickly.
The WhatsApp Business app is free to download from Google Play (for Android users) and from the App Store (for iOS). Curiously, the query "WhatsApp Business price" is entered dozens of times a month on Google. It must be said that rumors have always been spread about the supposedly temporary free WhatsApp. Facebook has always refuted these rumors.
Now let's get down to the serious stuff. The WhatsApp Business API is the most advanced business solution for instant messaging. It is aimed at companies that want to empower themselves and support their users. If you check at least one of the following boxes, WhatsApp Business API is the tool you should consider:
As you can see, the WhatsApp Business API is the peak of customer service, communication and marketing in general. Here are some interesting advantages to consider when making your choice:
Finally, on the disadvantages side, we could point out the impossibility of advertising like on Facebook Messenger… But this is also what makes WhatsApp successful all over the world.
We make sure your API is always up to date, and that it integrates seamlessly with your CRM. Even better, ChayAll allows you to integrate other instant messengers and messaging tools within your customer service. So you can communicate with your customers via different applications:
Therefore, ChayAll offers you a plugin that integrates all these messaging systems and centralizes the messages of your contacts in a single interface. Your advisors will be able to process requests on the same platform without any transfer, regardless of the source. Our tool is compliant with the GDPR but also with the European Payment Directive, PSD2. Finally, you don't need to put your business phone number! ChayAll provides you with one.
What about the price? We offer a flexible pricing structure:
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