Messaging has gone from a luxury to a prerequisite for business performance, whether it's for marketing or customer service. In this article, ChayAll will explore the differences between the WhatsApp Pro and Personal applications. We'll also cover how to integrate WhatsApp Business API messaging into your website or online store.
The range of WhatsApp Pro solutions was born in 2018, four years after Facebook acquired WhatsApp. The launch of the WhatsApp Business range for professional use comes at a particularly favorable time:
So you might say that the first version of WhatsApp Pro... was WhatsApp Personal! In fact, WhatsApp Messenger acted as WhatsApp Business from 2009 to 2018. Brands, however, couldn't create a professional profile, nor could they guarantee the respect of personal data and other confidential contact information.
In 2018, Facebook announced the launch of two WhatsApp for Business solutions: WhatsApp Business Application (sometimes called WhatsApp Business Messenger) and the WhatsApp Business API version. The former is aimed at small business owners and VSEs not exchanging more than 20 odd WhatsApp Business messages per day with their customers. WhatsApp Business API is for companies that rely heavily on customer service in their business operations.
To help you get a clearer picture, we’re going to explore the difference between WhatsApp Pro and Personal, and then compare the two WhatsApp Business solutions.
Here’s what you can do with the WhatsApp Business Application, the entry level solution for businesses:
Below is a comparison chart that lists the differences between the app and WhatsApp Business API.
|Criteria||WhatsApp Business||WhatsApp Business API|
|Automation and chatbots||Basic features||Unlimited|
|Smartphone required (Android or iPhone)||Yes (even for WhatsApp Web)||No|
|Management: multiple administrators in different locations||No||Yes|
|Services: integration with a CRM or other centralization solution||No||Yes|
|Integration of a WhatsApp button||Website or web page only||Web page, Instagram Story, SMS, email campaign, email signature...|
|Limitation on mailing lists (data)||Yes (maximum 256 contacts)||Unlimited|
As you can see, WhatsApp Business API is a key asset for your customer service and business strategy.
While there are workarounds out there, there' s no way to switch from WhatsApp personal to WhatsApp pro without losing your history. We highly recommend creating a new WhatsApp Pro account, with a professional phone number (real or virtual). Chayall will even provide you with a virtual phone number when you create your profile!
Are you a business owner or a VSE that rarely communicates with your customers and prospects? Then you can start with the WhatsApp Business Application. You can download it for free from the Google Play Store (Android) or App Store (iPhone). To use the WhatsApp Business Application, a professional phone number is required. Alternatively, ChayAll can provide you with a virtual number if you don't have one. For installation, follow these steps:
Note that the transfer of WhatsApp data from one phone to another is handled the same way with WhatsApp Pro and personal.
All our ChayAll solution servers are hosted in France. Any personal data is anonymized after 1 month and deleted after 3 months. That way you can communicate with your customers by message while benefiting from effective protection of your professional data.
But that's not all! Thanks to the ChayAll solution, you can not only take advantage of WhatsApp pro and perso, but also the most widely used messengers!
Plus, everything is installed on your website in one go. What's more, when one of your customers sends you a message through one of these applications, you or your agents can answer from our solution. Computer, mobile, iphone, tablet... manage new discussions from your device of choice. Also, our solution can be adapted to your needs and we offer additional tools to perfect your communication:
You can now simplify your customer relationship management and easily modernize it!