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WhatsApp Pro vs WhatsApp Personal: what are the differences?

Written by 
xoconseil
6 minutes
03/06/2021

WhatsApp entered the corporate world in 2009, long before the launch of WhatsApp Business (application and API). WhatsApp Pro and WhatsApp Personal share a common story which you can read about in this comparative article.

Messaging has gone from a luxury to a prerequisite for business performance, whether it's for marketing or customer service. In this article, ChayAll will explore the differences between the WhatsApp Pro and Personal applications. We'll also cover how to integrate WhatsApp Business API messaging into your website or online store.

WhatsApp Pro: an adaptation of WhatsApp Messenger for professionals

The range of WhatsApp Pro solutions was born in 2018, four years after Facebook acquired WhatsApp. The launch of the WhatsApp Business range for professional use comes at a particularly favorable time:

  • First, WhatsApp Messenger, an instant messenger for individuals, has experienced a spectacular rise. It's now used by more than two billion users.
  • Secondly, the personal WhatsApp application is so practical and intuitive that it's appealing to businesses. This means the application is entering the corporate world even though it lacks features dedicated to communication with customers.
  • Finally, Facebook was looking for a way to reach out to businesses, especially in their marketing and customer service endeavors.

So you might say that the first version of WhatsApp Pro... was WhatsApp Personal! In fact, WhatsApp Messenger acted as WhatsApp Business from 2009 to 2018. Brands, however, couldn't create a professional profile, nor could they guarantee the respect of personal data and other confidential contact information.

WhatsApp Pro vs WhatsApp Personal

What’s the purpose of a WhatsApp business account?

In 2018, Facebook announced the launch of two WhatsApp for Business solutions: WhatsApp Business Application (sometimes called WhatsApp Business Messenger) and the WhatsApp Business API version. The former is aimed at small business owners and VSEs not exchanging more than 20 odd WhatsApp Business messages per day with their customers. WhatsApp Business API is for companies that rely heavily on customer service in their business operations. 

To help you get a clearer picture, we’re going to explore the difference between WhatsApp Pro and Personal, and then compare the two WhatsApp Business solutions.

What’s the difference between WhatsApp Pro and Personal?

Here’s what you can do with the WhatsApp Business Application, the entry level solution for businesses:

  • First, you can create a business account, with your company name, contact information, website, hours, address, etc.;
  • Second, you can set up a welcome message. This is automatically sent to customers who contact you on your professional line;
  • You can also set up Quick Replies to conveniently answer FAQs;
  • WhatsApp Pro also provides you with statistics on your customer interactions;
  • Finally, the WhatsApp Business application allows you to categorize your discussions for better organization (pending payment, pending delivery, hot leads, etc.).

What’s the difference between the app and the WhatsApp Business API?

Below is a comparison chart that lists the differences between the app and WhatsApp Business API.

CriteriaWhatsApp BusinessWhatsApp Business API
Automation and chatbotsBasic featuresUnlimited
Smartphone required (Android or iPhone)Yes (even for WhatsApp Web)No
Management: multiple administrators in different locationsNoYes
WhatsApp Privacy PolicyNo RGPD compliance guaranteedRGPD compliance guaranteed
Services: integration with a CRM or other centralization solutionNoYes
Integration of a WhatsApp buttonWebsite or web page onlyWeb page, Instagram Story, SMS, email campaign, email signature...
Limitation on mailing lists (data)Yes (maximum 256 contacts)Unlimited

As you can see, WhatsApp Business API is a key asset for your customer service and business strategy.

WhatsApp Pro vs WhatsApp Personal

How do you make your WhatsApp account professional?

While there are workarounds out there, there' s no way to switch from WhatsApp personal to WhatsApp pro without losing your history. We highly recommend creating a new WhatsApp Pro account, with a professional phone number (real or virtual). Chayall will even provide you with a virtual phone number when you create your profile!

How do you download WhatsApp Pro?

Downloading the WhatsApp Business application

Are you a business owner or a VSE that rarely communicates with your customers and prospects? Then you can start with the WhatsApp Business Application. You can download it for free from the Google Play Store (Android) or App Store (iPhone). To use the WhatsApp Business Application, a professional phone number is required. Alternatively, ChayAll can provide you with a virtual number if you don't have one. For installation, follow these steps: 

  • First, read and accept (if applicable) the terms of use;
  • Next, double-check your professional phone number;
  • Then, you'll have to grant the WhatsApp Business application access to your contacts, gallery and camera;
  • Finally, you'll need to set up your business profile.

Note that the transfer of WhatsApp data from one phone to another is handled the same way with WhatsApp Pro and personal.

Downloading WhatsApp Business API

Unlike the application, WhatsApp Business API isn't to be downloaded independently. This is because Facebook has entrusted the API implementation to selected partners. ChayAll is a proud partner. This restriction is to ensure that users comply with WhatsApp's privacy policy. Want to integrate the WhatsApp Business API Messenger into your customer service and marketing strategy? Just click the button below to get started. We even offer a free version to get you started.

Data protection in all our applications

All our ChayAll solution servers are hosted in France. Any personal data is anonymized after 1 month and deleted after 3 months. That way you can communicate with your customers by message while benefiting from effective protection of your professional data.

Communicate with your customers using any instant messenger

But that's not all! Thanks to the ChayAll solution, you can not only take advantage of WhatsApp pro and perso, but also the most widely used messengers!

  • WhatsApp Business API
  • Facebook Messenger
  • Apple Business Chat (iMessage from iPhone)
  • Google's Business Messages
  • Instagram (comment processing tool)
  • Live Chat
Application WhatsApp Business API

Reply to every customer request from a single platform

Plus, everything is installed on your website in one go. What's more, when one of your customers sends you a message through one of these applications, you or your agents can answer from our solution. Computer, mobile, iphone, tablet... manage new discussions from your device of choice. Also, our solution can be adapted to your needs and we offer additional tools to perfect your communication:

  • Chatbot creation to better target users' requests and information needs;
  • Ability to send links, images, photos and company locations in each message;
  • The option to create several accounts that can respond to customers for your employees...
  • And many other features and tools...

You can now simplify your customer relationship management and easily modernize it!

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Written by
xoconseil
bookusers